Pinterest isn’t just for mood boards and design inspiration anymore! That’s right, now a lot of business owners, bloggers, authors, and artists are using the site to spread their message and sell their goods!
Much like Google, Pinterest is a search engine but instead of searching EVERYTHING on the web like Google, Pinterest only searches the content within it’s platform, which means that you have a much better chance of reaching your target audience.
Sounds great, right? So let’s get started!
With any site or blog, the first step you want to make to your Pinterest account, is to claim your site. It’s easy enough for anyone to do.
Next, activate Rich Pins
Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins.
Rich Pins work by displaying metadata from marked up pages on your website. Once you’ve applied for Rich Pins, any content on your site with metadata will turn into a Rich Pin when a user saves it.
The rest is all about content and spreading the word! I have used scheduling platforms like Tailwind, CrowdfireApp and Buffer to test their features, but found that I could duplicate and even exceed my projected reach by replicating the tasks myself. Yes, it can be time consuming and a little overwhelming at first, but I recommend starting out by managing your profile yourself in the most manual way possible to get more familiar with the system.
By gaining an intimate understanding of the platform will allow you to expand into using a post scheduler and content creator that works best for you. They’re all a little different and it’s easy to spend money in the wrong places when you’re not sure what tools can be used to your benefit.
Popular Content that will get you reins
DIY & Crafts
How-to Guides – Beginner to Expert
Health & Wellness – especially personal stories
Sustainability and Eco-Living